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The official journal of the RSPCA - Animal Life Magazine

Circulation: 107,000

Published quarterly - Spring, Summer, Autumn and Winter.

The most authoritative animal welfare magazine aimed at people who care about animals.

Total readership in excess of 300,000.

Ideal opportunity to support the world's largest animal welfare charity.

Over 39 percent of readers have supported the RSPCA for up to ten years.

77 percent of readers either own a cat or a dog.

Favourite hobbies of readers include: gardening, listening to music, reading, walking/rambling.

75 percent of readers are women.

Age Groups:   Socio-economic group:  

Under 25
25 - 34
35 - 44
45 - 54
55 - 64
65 +

-
-
-
-
-
-

9%
12%
19%
20 %
20%
20%

   ABC1
C2DE		   -
-		 45%
55%		  

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Advertisement Rates
Display
Rates
  
Double page spread
Full page
OBC
IFC
IBC
Half page landscape
Half page portrait
Quarter page landscape
Quarter page portrait
Eighth page
Sixteenth page
£8,000
£4,000
£5,000
£4,700
£4,000
£2,400
£2,400
£1,400
£1,400
£800
£400
  
       
         
             
Production Details

Published Quarterly: Spring, Summer, Autumn & Winter.

Copy Deadline: Spring – end February. Summer – end May.
Autumn – mid August. Winter – mid November.

Preferred formats:
Pdf files: saved using press quality/pass4press job options.
They must be cmyk and include crop marks with 3mm bleed.
Quark 6 files: collected for output (including screen and printer fonts, images and logos).
Digital files must be supplied on a mac format CD and accompanied by a colour proof.
Please note: all images must be 300dpi cmyk files.
Illustrator CS eps: cmyk with all text converted to outlines.
Photoshop CS eps.
Film is no longer accepted.

           
Mechanical Details
  Size Area Depth   Width
 


Double Page Spread



Full Page



Half page (across)
Half page (upright)
Quarter page (across)
Quarter page (upright)
Eighth page
Sixteenth page
Type area
Trim area
Bleed size

Type area
Trim area
Bleed size

Type area
Type area
Type area
Type area
Type area
Type area
277mm
297mm
303mm

277mm
297mm
303mm

125mm
254mm
129.5mm
125mm
60.5mm
60.5mm
x
x
x

x
x
x

x
x
x
x
x
x
400mm
420mm
426mm

190mm
210mm
216mm

174mm
85mm
80.5mm
85mm
85mm
40.5mm
 
           
Insert Rates
  Weight up to:  
 

6 gms
7 - 9 gms
10 - 12 gms
13 - 16 gms

 £60 PT
£70 PT
£80 PT
£90 PT