The Big Issue magazine
Introduction
The Big Issue exists to offer homeless and vulnerably housed people the opportunity to earn a legitimate income. A weekly entertainment and current affairs magazine which vendors buy from The Big Issue for 85p and sell to the public for £1.70, keeping 85p for themselves. Vendors must adhere to a code of conduct whilst selling the magazine.
Magazine details
Total Circulation (ABC) 136,018
Total Readership (NRS) 668,000
Published: Weekly
THE BIG ISSUE Magazine has a Unique HIGH Profile
- Reaches a LARGE audience
- Owns an EXCLUSIVE audience
- The ONLY way to reach nearly 3/4M Readers
- The ONLY weekly consumer title with credibility
Our Readers are incredibly difficult to reach through traditional channels;
96% DO NOT read The Independent
94% DO NOT read Time Out
91% DO NOT read The Guardian
78% DO NOT read ANY of the above including The Observer or IOS
That is potentially a huge 530,000 key audience ONLY accessible through advertising with The Big Issue
The Big Issue Readers believe...
95% It is important to learn new things throughout life
94% It is important to be well informed
79% It is important to respect customs and beliefs
75% Interested in international events
71% Interested in other cultures
61% of our readers say they like spending